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About YBAA

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Setting the Standard for Yacht Sales Professionals for Over 100 Years!

The Yacht Brokers Association of America, Inc. – YBAA - was founded in 1920 and exists to unite Yacht Sales Professionals throughout North America to establish, promote and enforce high standards of professional competence, character, and ethical conduct; foster public recognition of, and support for, YBAA and its member brokers; facilitate cooperation among member brokers; and, enhance each member's success.

YBAA defines a Yacht Sales Professional (YSP) as an individual who conforms to industry standards of skill, competence, and character in service to their clients. As a member of a recognized yacht broker trade association and through continuing education and compliance with established Codes of Ethics, a YSP maintains their expertise throughout their professional career. YSPs may represent a buyer and/or seller as a broker in the sale of a recreational yacht or maybe the representative of a yacht dealer or yacht manufacturer in the sale of a vessel. Those who attain, and maintain, their credentials as a Certified Professional Yacht Broker (CPYB) further demonstrate their ongoing commitment to their profession.
 

Upcoming Events view all events

 February 2025 
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Wed
26
2025
February 26, 2025
2:00PM - 3:00PM EDT

CPYB Webinar: Why Use a Yacht Broker?‎ Hosted by YBAA

Zoom

We’ve all heard the question, “Why should I use a broker to sell my boat?” This session will break ‎down the sales process to use to answer this question, including advantages a broker can deliver ‎for listing, qualifying, selling, and closing a deal.‎

Latest News view all news

Five Tips for Building Strong Customer Relationships

Five Tips for Building Strong Customer Relationships

In a recent survey, customers said that the #1 reason they do business with a particular company is ‎because of a relationship with someone within that company. The same survey also showed that 97% of ‎customers did business with a particular salesperson because they liked and trusted that person. Thus, as ‎salespeople, having a strong relationship in which people like and trust us is more important than any other ‎factor in the sales process. ‎

Key Sales Success Traits That Require No Talent

Key Sales Success Traits That Require No Talent

Many of the most successful salespeople are not Rhode Scholars and they possess no particular ‎talents or gifts. Some might say, “Well, wait, they have the gift of gab. That’s a talent.” Yes, ‎some do, but many do not, and many are introverts who are not super-comfortable on the social ‎scene. That said, they are still successful. The reason being is that a lot, if not all, of the most ‎important sales success traits don’t require you to be a member of Mensa nor do they require ‎you to be a born socialite equipped with a silver tongue. So, what are these key success traits ‎that almost anyone from any walk of life can have? Here they are…‎

Six More Success Traits of Top Salespeople

Six More Success Traits of Top Salespeople

In last month’s article, I wrote about six success traits of top salespeople. In this article I’ll ‎cover six more. As a refresher, here are the first six: a positive attitude, being action oriented, ‎being prepared, being businesslike and business-savvy, the ability to stand out from the crowd, ‎and finally, likeability, trustworthiness, and the ability to build relationships. Now, here are the ‎additional six.‎

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YBAA

Certified Professional Yacht Brokers

Yacht Sales Professionals (brokers, dealers, salespeople) have a benchmark for measuring their skills, abilities and performance, while, at the same time, enhancing their marketing value. Boat sellers and buyers are in a better position to select qualified, competent sales professionals with confidence and trust. If you want to set yourself apart, the Certified Professional Yacht Broker (CPYB) program is for you.